Video editors’ responsibilities range from pre-production to post-production of visual media. They assemble, cut, splice, and manipulate footage for films, broadcasts, TV shows, commercials, online videos, and more using computer software. They also add and align voiceovers, music, sounds, graphics, and special effects to help tell stories effectively.
Video sequencing and editing are crucial to creating an engaging experience for the audience. A good video editor considers viewers’ emotions and works to promote relevant calls to action. Employing a combination of technical skills and keen creative judgment, video editors hold significant authority over the artistic direction of projects.
Video editors typically work in-house for companies or on freelance video projects for various clients. And some video editors have titles such as content developer, social media marketer, or multimedia specialist, as they can apply their diverse editing skills to different areas of digital media.
We’re living in a golden age of visual media and video content — whether audiences watch to be entertained, informed, or persuaded. In turn, there are seemingly endless elements to keep in mind as a video editor, depending on a project’s needs. Types of video content vary greatly in form and length. Today’s video editors commonly take on the following kinds of projects: