Why is graphic design an in-demand career?
In the current job market, skilled graphic designers are in demand. Most of us constantly consume media in many forms, whether online, on TV, in books, or in the products we buy at the store. Without graphic designers, none of this media would exist as we know it.
Graphic design is a broad field, with designers working in many different areas. Most graphic design professionals understand a range of design types, and this versatility helps them market their skills. They’re essential to developing the engaging marketing campaigns that contribute to the success of almost every type of business.
With a career in graphic design, you can make a difference by creating content that shapes people’s perceptions, feelings, and actions. And with digital tools and the recent rise of remote work, you can often work from anywhere in the world.
What does a graphic designer do?
Graphic designers are thinkers and storytellers who use their unique artistic abilities to create stunning works of art. Generally speaking, they enhance the visual appearance of information or messages. However, the specific functions of a graphic designer vary based on industry.
For example, publishers need designers to create print and digital books, newspapers, and magazines that delight and support readers' interests. Within the marketing industry, designers help companies and clients connect with consumers and stand out from competitors through innovative branding of products and services. Design within advertising promotes commercial products through packaging and other visual elements.