What do potential clients and employers look for in a portfolio? Most hiring managers want proof of experience. Others want to see diverse concepts that show evidence of versatility. Above all, prospective clients and hiring managers want to see a creative spark of originality.
Your portfolio is the visual representation of your resume. It’s proof that you have the skills to do the job. As with resumes and cover letters, you should update your portfolio regularly. In fact, customizing your portfolio for each client proposal can help you win business.
Portfolios vary by industry and skillset. Some hiring managers want to see a physical book, while others prefer a digital experience. No matter what shape it takes, a solid creative portfolio typically includes the following details for each project:
- Case studies to show how your work solves business challenges
- Snippets or excerpts of the work
- Screenshots of digital elements
- Results in the form of success metrics
- Testimonials from satisfied clients or colleagues
- Samples of your work, including personal projects
- Awards and achievements
Sometimes you can’t include previous client work in a portfolio because you don’t have permission to use it. That’s why it’s always good to have a diverse set of options.
In addition to a physical portfolio, consider building a digital version with Adobe Portfolio that prospective hiring managers can easily review. This helps develop your online presence and allows you to showcase your certification badge(s).